’Essential reading for everyone who wants to influence and persuade.’
It was time to call bullshit on the bullshit industry of spin.
I altered names and identifying details where necessary—so I could share first-hand experiences of how public trust works and what it takes to build trustworthiness and confidence in business in the 21st century.Buy on Amazon Play [1:20]
Although names are visiblyMargaret Heffernan
redactedthroughout the book, the brutal honesty of their exchanges are not. He vividly articulates how profoundly the challenge of transparency undermines corporate control.
This is the question with which one global CEO opened every board meeting. It's a story I tell in the book. As one friend said succinctly; 'If you want to be more trusted as a leader, try not to do bad things.'
* A few times per year I'll send you an email update. It may make you feel uncomfortable. It may challenge orthodox thinking. But – especially if you work in communications – you'll learn new and proven strategies that are changing major companies and issues for the better.Sign me up, Robert